After Party Concept Board inspired by Halston's involvement with Studio 54, the importance of a woman's end of the night routine, as well as the modern, yet glamorous 70's aesthetic.  Background design was inspired by Halston's NYC townhome windows, designed by architect Paul Rudolph

 

After Party Packaging Board

 

After Party Marketing Board with Instagram posts, print ad, and story board for a short film commercial

 

Products and prices were determined through extensive market research

 

An inspirational department shop layout

 

Product display shelving and table centerpiece go along with the After Party's modern 70s aesthetic 

In shop sinks for clients to test the products.  Also in line with our 70s glamour and more modern aesthetic.  Our brand, The After Party, felt it was important to have a consistent creative direction from concept, to packaging, to marketing, to merchandising

Another aspect of our merchandising plan that we felt was very important to add was the music selection.  We were originally inspired by Studio 54 and Halston's much publicized involvment with the notorious 70s nightclub.  This music selection was carefully chosen as modern artists who we feel embody our original inspiration.  They all also have a slightly soothing sound, which goes along with our end of the night routine products.  Our department shop is meant to be an experience for our clients.